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For Multifamily Industry property management executives, marketing, sales, and property staff highlighting the benefits of social media and content marketing in attracting and retaining residents. The Multifamily Social Media Summit is the only event specifically developed for property management firms and focused on leveraging blogging and social media as centerpiece marketing strategies.

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The conference offers a mix of business and technical topics on integrating blogging and social media as part of an effective overall marketing strategy. The content leans towards understanding these technologies, using them effectively to help attract and retain residents, measuring the ROI of the programs, selecting the right personnel to implement these programs, and developing a strategy and managing these technologies for the long term.