From experiment to award winning blog, WineZag is a consumer online destination for stories on practical wine enthusiasm. The digital brand’s content creation and marketing is performed by Esteem Media’s founder, Adam Japko, and remains a learning platform in his lifetime pursuit of fine wine knowledge. Even more, it has proven that powerful results are available to any brand choosing to create and share authentic quality content around the web. For readers, WineZag is simply a fun place to plug into special wine experiences. For Esteem Media, the blog demonstrated transformational capabilities for supercharging business and personal networks by leveraging the social operating system.